Richard Mille was able to disrupt the stubborn luxury watch industry through ignorant thinking. A knowledgeable person generally thinks inside the box. When you’re ignorant, you don’t even know the box is there. This is where product differentiation and innovative systems are born: on the edge of absurdity.
I think we’ve become desensitized to how big an audience of 100,000 is, let alone 40 million people. Visualizing digital audiences helps us better understand why brands are willing to pay influencers millions of dollars for advertising.
Digital technology exists around our sense of hearing and seeing. But what if we can share and consume smell the same way we do with visual content today? Digital scent technology will allow us to create and receive smells over the internet. It has the potential to disrupt every industry by tapping into our most emotional sense: the smell.
As the world’s money starts to transfer into the hands of Gen Z, brand awareness allows businesses to get a head-start in capturing these future customers and turning them into valuable assets in the long-term.
It’s reasonable for customers to pursue the best deal, but discounting creates a variety of problems for the business. These problems can affect profit margin, customer satisfaction, and your reputation. Better alternatives include better showcasing of your product’s value, eliminating unnecessary components from your product, or walking away from a deal that won’t be profitable.
The significance of innovation within organizations as well as blue ocean strategy. We look at companies who have failed and companies who have prospered predominantly thanks to their ability/inability to innovate and adapt.
The shortening of our attention spans are transforming the way we consume media, and Tik Tok has capitalized on this change.
These six basic needs make us tick. They drive all human behavior, and they are universal. We all have the same six needs, but how we value those needs, and in what order, determines the direction of our life.
If you’ve ever wondered how some free services generate revenue, the answer is by selling attention.