Digital technology exists around our sense of hearing and seeing. But what if we can share and consume smell the same way we do with visual content today? Digital scent technology will allow us to create and receive smells over the internet. It has the potential to disrupt every industry by tapping into our most emotional sense: the smell.

It’s reasonable for customers to pursue the best deal, but discounting creates a variety of problems for the business. These problems can affect profit margin, customer satisfaction, and your reputation. Better alternatives include better showcasing of your product’s value, eliminating unnecessary components from your product, or walking away from a deal that won’t be profitable.