Ordinary people focus on “chasing” success, without ever working on themselves. Success is a natural byproduct of following the basic fundamentals. So stop chasing what you desire—whether it’s love, money, success, or happiness. Become the best version of yourself, and your desires will chase you.

It’s reasonable for customers to pursue the best deal, but discounting creates a variety of problems for the business. These problems can affect profit margin, customer satisfaction, and your reputation. Better alternatives include better showcasing of your product’s value, eliminating unnecessary components from your product, or walking away from a deal that won’t be profitable.